• Home
• About us
• Management Services
• Consultancy Services
• Marketing Services
• Contact Us

• 
• 
• 
• 
• 

Management Services

At CrystalConsultant, we encourage the individuality and independence of our clients. We are not trying to create a hotel / restaurant chain – rather a portfolio of properties, where the common denominators are excellence of service, a definable position in their own specific market and commercial sustainability.

Our Management Services are designed as a menu from which we can develop an appropriate package, dependent on your specific needs.

• Management

• Sales & Marketing

• Operations

• Financial Management

• Reporting

Read more about our services here, or better still, give us a call, and let’s talk.

Hotel and Restaurant Management

The hospitality industry has never seen such competition, either domestically, or from international destinations. It is increasingly hard to survive without dynamic management. Whether your property is privately owned, or part of a major group, we can provide flexible resource and skills that will give you the edge.

CrystalConsultant comprehensive hotel and restaurant management service gives owners the opportunity to enjoy the capital growth and asset advantages of property ownership, without being tied to the day-to-day operations. Whilst we take a hands-on approach, our aim is always to empower full-time staff and management.

Read more about our services here, or better still, give us a call, and let’s talk.

Sales and Marketing

Success in sales and marketing starts with understanding the hospitality market-place as a whole, understanding your property, defining its current and desired position in the market-place, and building a product/service that will exceed the expectations of your target customers.

Sometimes, the product may need fine-tuning to keep pace with a changing market-place. Other times, it may be a case of pursuing a more aggressive sales strategy, or building greater impact into marketing activities. Always, the two disciplines must be consistent, integrated and customer-focused. Consumers have never had so much choice, and there is no room for complacency. We analyse every aspect of the business, its positioning and the way that sales and marketing functions.

Typical sales and marketing activities:

• Optimised Internet presence

• Email campaigns

• High impact literature

• On-the-road sales representation

• Participation in, and high visibility at national sales events

• Monthly and yearly sales support

• Proactive Public Relations activity

Read more about our services here, or better still, give us a call, and let’s talk.

Operations

Properties perform or under-perform for a variety of reasons. It may be that occupancy is below average, or that sales are good but margins are low. At CrystalConsultant, we understand that effective operations are critical in maximising profitability. As with sales and marketing, we leave no stone unturned in our pursuit of efficiency and opportunities to develop your business.

Typical CrystalConsultant operational activities:

• Advising on and monitoring statutory and regulatory compliance

• Management support

• Effective staff recruitment

• Guest service programmes

Read more about our services here, or better still, give us a call, and let’s talk.

Financial Management

In our experience, clear, realistic financial management is absolutely critical to the success of any business. We use our professional expertise to control and forecast cash flow, enabling the management team to take appropriate, timely decisions, and maximising the profit-making potential of the business.

Typical financial management activities:

• Budgeting and cash flow forecasting, weekly, monthly and quarterly

• Financial analysis and control

• Cost-centre management

• Statutory and regulatory compliance

• Optimisation of supplier terms

• Design reviews

Read more about our services here, or better still, give us a call, and let’s talk.

Reporting

Objective reporting on all aspects of operational and financial performance is key to successful approach to hotel management. Owners are kept informed at all times on a range of business performance indicators against which our performance and that of the property can be bench-marked.

Typical reporting activities:

• Monthly management accounts, including average room rate, revenue and occupancy

• Monthly sales report

• Departmental management reports

• Measurement against pre-set Key Performance Indicators

• Monthly and quarterly meeting with shareholders

Read more about our services here, or better still, give us a call, and let’s talk.